A vast amount of digital marketing strategy and advice at the moment is focused around content marketing. That refers to creating and promoting different forms of content including video, images, podcasts, and most frequently, blog posts. Why does your business need a blog though? And is it really worth the time and effort it takes to run a blog? We say that it definitely is worth it and having a blog can provide many benefits. These include better search engine visibility, more leads, an engaged audience, and more. Just in terms of leads, it is proven that blogs can increase them and are more effective than paid advertising in generating qualified leads. If you are still wondering exactly why your business needs a blog, keep listening for our top 11 reasons!