Instagram is the second most popular social media platform after its owner Facebook. It has over 800 million users, with this number continuing to grow everyday. Not only does it have a huge user base but these users are highly engaged. 500 million of these users interact with the app everyday, with over 35% of these checking it multiple times a day. Instagram’s audience is extremely varied and users have a range of interests. Chances are, no matter what industry you are in, there will be people to connect with on Instagram. It is especially useful for reaching consumers aged 18 to 45 and those interested in creative and lifestyle brands and content. Instagram is also a good social platform for any size business. You do not need to be a big brand with a huge advertising budget to use it and succeed. Big brands will generally get lots of followers quite easily. However, smaller brands can get a large and engaged following by implementing a well planned strategy and working hard on their content and relationship building. You do not even need to invest that much, if anything except time and creativity, to succeed! Continue listening to discover all the ways in which your business will benefit from Instagram.