For both newer companies and well known brands, exhibiting at trade shows is essential for increasing your brand awareness and making connections with potential new clients. Not only is exhibiting a highly cost effective form of lead generation but in person meetings form more meaningful relationships making the chance of landing the client higher compared to pitching over the phone or via email. But with so many other exhibitors to compete with for the attendees’ attention and business plus the high spend involved in exhibiting, how can you get the most from a trade show? Keep listening to find out how to ace your next trade show and get the best ROI!