More and more companies are understanding the importance of using a calendar for their social media promotions. But a lot of companies still don’t have a formal planning or organization system for their editorial content. An editorial calendar is highly important for planning the content you need to create and for setting out deadline dates. While you should re-promote evergreen content a lot, you should still be creating new content each month such as new blog posts, videos, and podcasts. Ultimately, if you’re undertaking any type of content marketing, an editorial calendar is a must. Listen now to find out why.