Video is currently one of the most consumed forms of content. It also has some of the highest engagement rates of all content types. If you are considering adding video to your content promotions, hosting on YouTube is the best option. With over 1 billion unique users a month, having a YouTube channel gives you access to a huge market. It is also a great platform to help increase brand awareness, improve your SEO efforts, and get leads and conversions. Keep listening for 7 reasons as to why your business needs a YouTube channel.