Your website is one of your main digital marketing tools. It should provide visitors with all the information they need to make an informed purchase decision. This includes providing answers to all the questions they have and convincing them that your product or service is better than the competitions’. To be successful, you also need to consider how user friendly your website is. This means considering user experience and making sure your website is simple and easy to use. The user should be able to find what they are looking for easily, quickly, and with no errors. So what do you need to do to make your website user friendly? There are a range of things to consider including technical and design elements.