A logo may seem like one of the less important elements of your brand. However, your logo has a big impact on how your brand is perceived. It is a very important part of your brand identity and can help a lot with brand recall. An effective logo needs to be unique and represent your brand exclusively. By being relevant to your brand, it should become instantly recognizable. Consumers should be able to see the logo alone and know the company it is associated with. They should also think of the logo when they interact with the brand, even if it is not on display. With so many logo designs, how do you make one that stands out and perfectly represents your business? Keep listening for the characteristics of a great logo along with some tips on the design process!