Facebook is the world’s most popular social network with 2.5 billion daily users. Facebook’s algorithm has been making it more difficult for businesses to reach consumers. However, it’s still one of the best digital platforms to promote yourself on and engage with your target audience. In fact, two thirds of Facebook users visit business pages at least once a week. Facebook users cover a wide range of demographics. This includes a diverse mix of ages, locations, and income levels. Users also have a diverse range of interests. No matter what your industry and niche, you’re likely to find a large audience of target customers on Facebook. Continue listening for more reasons why you should use Facebook for business plus some tips on making your Facebook promotions a success.