Email marketing is a very popular and effective form of marketing. Email is a great tool to build personal relationships with current and prospective customers. It also makes providing information and offers directly to your audience easy. There are almost 4 billion global email users. Over 90% of these check their email everyday. This suggests that most of your prospects and customers have an email account that they interact with daily. Email is therefore the perfect platform for communicating with these individuals. Continue listening for more reasons to use email marketing plus how to create an email marketing strategy that converts.