Search engine optimization (SEO) and search engine marketing (SEM) are highly popular marketing tactics at the moment. Many consumers are using online search as a way to find products and services. It is therefore necessary that companies are focusing their paid and organic marketing efforts on search engine marketing. These efforts help in ranking high up on search engine results pages (SERPs) in order to be discovered by these prospects. There are many components of SEO and SEM. These include keyword research and content creation, on page and technical SEO, and paid search advertising. You also need to be very aware of what your competitors are doing in order to be successful. There are only so many domains that can rank high on SERP. You need to know everyone you are competing with to have a chance of being ranked high on page 1. To be successful, you will need to use search engine marketing software. These programs offer keyword research tools along with domain analytics and competitive analysis tools. There are a few on the market but SEMrush is one of the most popular. Continue listening to understand how to use SEMrush for search engine marketing.