The product packaging you use should be seen as one of your main marketing tools. While it is most important for products sold in store, it should be carefully thought about for all products, even if sold online. Your packaging needs to be designed in conjunction with your brand. The design needs to be on brand, featuring your logo and other brand elements like colors, typography, and taglines that you are known for. Continue listening for more reasons as to why product packaging is important to your marketing strategy along with some tips for creating great packaging!