Social media marketing should be an important part of every company’s marketing strategy. Creating enough content to post however is challenging for many. The key to curating enough content and having successful results on social media is planning ahead. This planning is made easy using a content calendar. A content calendar helps you organize your ideas and assets. Planning ahead with a calendar also encourages idea generation sessions and makes scheduling and reviewing posts easy. Continue listening for more benefits of using content calendars and how to create a social media content calendar of your own.