Have you been experiencing drops in sales, drops in website traffic, or decreases in customer satisfaction? These all indicate that your business is not performing at its full potential and most likely has a branding issue. Branding relates to how you resonate with your audience. If you aren’t seeing your desired results, it means your audience doesn’t relate to your brand and what you are putting out there. These issues could be the result of many things including problems with your website, the product line itself, or your sales methods and materials. To fix these issues, you need to understand what you are doing that your target audience doesn’t like and how to fix it and what you are doing well and how to optimize that. You can find this out by performing a brand audit.