Everyone has received a cold call, and many have been the cold caller themselves. For most people, these calls are not met with much enthusiasm. This is especially true if the company calling is not relevant to your needs and/or is too pushy in getting a sale. Cold calling is the unsolicited contact with a person or business in an attempt to sell products or services. It is a common sales tactic used to try to convert leads that companies have had little to no contact with before. It is however becoming less and less popular as a lead generation tool. In the current market, does cold calling still have a place? And if so, what can you do to make your cold calls a success?