Purchasing online is increasing in popularity among consumers all the time. Choosing to have an ecommerce store along with a bricks and mortar store or instead of one, is a great option for many businesses. Not only do you save on costs, but you can reach more consumers too. These consumers can then complete the whole purchasing cycle in one place. From finding your brand to completing research and making a transaction, the consumer can do it all online. Most of this process can be completed on your website. If you’re thinking of starting an ecommerce store or want to give your current operation a boost, listen to our 27 ecommerce strategy tips.