Rise and Grind - A Marketing Podcast
The Science Behind PPC Advertising
December 16, 2021
Pay-per-click advertising, also called PPC, is a type of online advertising whereby the advertiser pays a fee every time their ad is clicked on. PPC is mainly used for search advertising. This is when you pay to have a link appear at the top of the search engine results page for chosen keywords. It can also be used for social media advertising and display ads. If you’re thinking about starting advertising online and want to learn more about PPC campaigns, listen now.