Instagram remains one of the most popular social media platforms. Users are continuing to grow despite downturns in the growth of users on other platforms such as Twitter and Facebook. It also remains a great platform for showcasing high quality imagery and video, sharing your brand story, and interacting with consumers and prospects on a personable level. We have previously discussed the importance of your business having an Instagram account but once you have Instagram up and running, what can you do to optimize your account to get the best results? Keep listening to discover a few easy ways to optimize your Instagram account for improved results.