Rise and Grind - A Marketing Podcast
The Benefits of A/B Testing Your Email Campaigns
October 21, 2021
Marketing via email is highly effective. Using email is a great way to raise awareness and get conversions. In fact, email marketing sees some of the highest returns of all marketing tactics. On average, you’ll get a return of $40 for every $1 spent on email marketing! Despite it being a platform with such a high rate of return, success isn’t guaranteed. To increase your chances of email marketing success, testing your campaigns is crucial. This is done through A/B testing.