Social media is still something that needs to be included in your marketing mix. While growth is variable across different networks, the number of people interacting with at least one social media network a day is growing. On average, 50% of the population interacts with a minimum of one social media network a day. These individuals also spend an average of two hours a day on social media with many checking their preferred networks multiple times a day. In addition to the large audience found on social media, it’s a highly cost effective form of marketing and has great targeting and discovery options. It’s the perfect platform for engaging with consumers and building relationships in an entertaining and creative way. If you still aren’t sure if social media is worth your time and effort, keep listening to really understand the importance of social media for business.