Your website is a very important marketing tool. It provides information, educates consumers, and should convince them to purchase. It may also be the place transactions take place. To be successful online, you need to optimize your website. This needs to be done for desktop and mobile devices. While many companies are optimizing their desktop websites, many forget the importance of also having a mobile friendly website. Over 70% of searches are made on mobile devices. It’s therefore critical that you make your website mobile friendly. A website that isn’t mobile friendly will affect user experience, drive potential customers away, and affect your SEO efforts, among other things. Listen now to understand the full importance of optimizing your website for mobile and to learn 3 easy ways to make your website mobile friendly.