If you only use phone and email as a form of contact and reply only during business hours, prospects could be waiting up to 72 hours for a reply. Most consumers will not wait that long. They’ll start looking for alternatives and if they get what they need from another brand, they’ll purchase with them. If you find yourself lacking leads, having a lot of abandoned carts, and low conversion rates you may be able to fix these issues by adding live chat. Listen now to learn about all the reasons why you should install live chat on your website.