Keyword Research Basics
June 3, 2021
Keyword research is an important first step in creating content for search engine optimization purposes. To write web page copy and create content like blog posts and videos, you need to know what your target audience is searching in relation to your offerings. These searches become your keywords. In understanding this, you can create content that is valuable to your target audience and can be found easily on search engine results pages. Ultimately, keyword research aids in creating content that is useful and valuable to your target audience and helps increase your visibility on search engine results pages.