We are sure by now that you have heard of SEO or Search Engine Optimization. But you may still be unsure of what SEO is exactly, why SEO is important for your business, and how to get started. Content marketing and strategy to rank well on search engines are becoming a main component of a successful digital marketing plan. More and more consumers are searching for information online and favoring useful, informative content over more direct advertising. Therefore, understanding and implementing SEO to create optimized content and rank well on search engines is necessary for your business to stay competitive, visible, and relevant. Continue listening to understand why SEO is important for your business and to learn how you can begin implementing it.